{"id":390,"date":"2026-07-23T00:47:48","date_gmt":"2026-07-23T03:47:48","guid":{"rendered":"https:\/\/digital1s3.perdigital.cl\/sitio4\/?p=390"},"modified":"2026-07-23T15:07:28","modified_gmt":"2026-07-23T18:07:28","slug":"por-que-los-lectores-abandonan-la-noticia-antes-de-terminarla","status":"publish","type":"post","link":"https:\/\/digital1s3.perdigital.cl\/sitio4\/2026\/07\/23\/por-que-los-lectores-abandonan-la-noticia-antes-de-terminarla\/","title":{"rendered":"\u00bfPor qu\u00e9 los lectores abandonan la noticia antes de terminarla?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En la sociedad actual todo es inmediato y con m\u00faltiples est\u00edmulos, lo cual se ha visto reflejado en la manera que los lectores consumen las noticias y permanencia en ellas. Para distintos medios tradicionales, se ha vuelto verdaderamente un desaf\u00edo lograr el llamado &#8220;enganche&#8221; para atraer audiencias. La velocidad de navegaci\u00f3n, el dise\u00f1o de la p\u00e1gina, la claridad de los textos y la experiencia del usuario son factores que influyen directamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/361F9D8D-89EF-43C5-A981-A920B8417BE1-2-1024x1024.jpeg\" alt=\"\" class=\"wp-image-414\" srcset=\"https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/361F9D8D-89EF-43C5-A981-A920B8417BE1-2-1024x1024.jpeg 1024w, https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/361F9D8D-89EF-43C5-A981-A920B8417BE1-2-300x300.jpeg 300w, https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/361F9D8D-89EF-43C5-A981-A920B8417BE1-2-150x150.jpeg 150w, https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/361F9D8D-89EF-43C5-A981-A920B8417BE1-2-768x768.jpeg 768w, https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/361F9D8D-89EF-43C5-A981-A920B8417BE1-2-1536x1536.jpeg 1536w, https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/361F9D8D-89EF-43C5-A981-A920B8417BE1-2-2048x2048.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nuevos h\u00e1bitos en el consumo de noticias<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento del consumo de la informaci\u00f3n debido a las redes sociales ha modificado los h\u00e1bitos de lectura. Las personas hoy en d\u00eda suelen buscar noticias f\u00e1ciles de encontrar, de carga r\u00e1pida y con un estructura clara. Cuando una p\u00e1gina tiene exceso de publicidad, navegaci\u00f3n confusa o textos poco atractivos, aumenta la posibilidad de que el lector deje el sitio antes de terminar el art\u00edculo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con el <strong>Digital News Report 2025<\/strong>, elaborado por el Reuters Institute de la Universidad de Oxford, cada vez m\u00e1s personas acceden a las noticias a trav\u00e9s de plataformas digitales y redes sociales, lo que ha reducido el tiempo que dedican a cada contenido y ha obligado a los medios a adaptar sus formatos para mantener la atenci\u00f3n de las audiencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Para mi es mucho m\u00e1s f\u00e1cil leer las noticias en Instagram o Facebook, hoy en d\u00eda cuando trato de meterme a una p\u00e1gina internet es complicado, con anuncios y estructura rara&#8221; <\/em>Ximena Leyton, usuaria de redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La visi\u00f3n de un experto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Juan Carlos Camus, docente del ramo Digital I, en la universidad Diego Portales, explica que: &#8220;<em>la noticia debe ir de m\u00e1s a menos importante, es decir, en pir\u00e1mide invertida, tambi\u00e9n influyen las im\u00e1genes y videos, pero no deben apropiarse de la noticia.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los especialistas en experiencia de usuario coinciden en que la buena organizaci\u00f3n del contenido, titulares claros y elementos visuales que complementen la informaci\u00f3n, pueden aumentar el tiempo en que los lectores permanecen en la noticia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la misma l\u00ednea, la consultora internacional <strong>Nielsen Norman Group<\/strong>, especializada en experiencia de usuario, sostiene que una navegaci\u00f3n simple y un dise\u00f1o pensado para el lector ayudan a mejorar la permanencia en los sitios web y facilitan el acceso a la informaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La competencia es cada vez mayor, es por ello que los medios enfrentan el desaf\u00edo de mejorar su experiencia, combinando rapidez, accesibilidad y contenido de calidad. El reto est\u00e1 en que los lectores permanezcan en la noticia, comprendiendo la informaci\u00f3n y confiando en el medio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la sociedad actual todo es inmediato y con m\u00faltiples est\u00edmulos, lo cual se ha visto reflejado en la manera que los lectores consumen las noticias y permanencia en ellas. Para distintos medios tradicionales, se ha vuelto verdaderamente un desaf\u00edo lograr el llamado &#8220;enganche&#8221; para atraer audiencias. La velocidad de navegaci\u00f3n, el dise\u00f1o de la [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,26,75],"tags":[58,78],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-la-tercera","category-medio-digital","category-plataformas-digitales","tag-actualidad","tag-estimulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 los lectores abandonan la noticia antes de terminarla? - La Tercera Contigo UDP<\/title>\n<meta name=\"description\" content=\"Hoy en dia la sociedad se basa en lo inmediato, aca se investigar\u00e1 el por qu\u00e9 los lectores abandonan las noticias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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