{"id":304,"date":"2026-07-09T21:21:40","date_gmt":"2026-07-10T00:21:40","guid":{"rendered":"https:\/\/digital1s3.perdigital.cl\/sitio4\/?p=304"},"modified":"2026-07-09T21:21:41","modified_gmt":"2026-07-10T00:21:41","slug":"el-nuevo-desafio-de-la-pagina-web-de-la-tercera","status":"publish","type":"post","link":"https:\/\/digital1s3.perdigital.cl\/sitio4\/2026\/07\/09\/el-nuevo-desafio-de-la-pagina-web-de-la-tercera\/","title":{"rendered":"El nuevo desaf\u00edo de la pagina web de La Tercera"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En la actualidad, los medios digitales no solo compiten por la calidad de sus publicaciones. Tambi\u00e9n enfrentan el desaf\u00edo de ofrecer una gran experiencia  de <\/strong>usuarios en medios digitales. La era digital cambi\u00f3 radicalmente la forma en que las personas se informan. Hoy, el \u00e9xito no depende \u00fanicamente de la informaci\u00f3n, sino de las herramientas que el sitio web ofrece a sus lectores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bajo este contexto, el sitio web de <a href=\"https:\/\/www.latercera.com\/\" data-type=\"link\" data-id=\"https:\/\/www.latercera.com\/\">La Tercera<\/a> debe adaptarse a las necesidades de sus lectores. El p\u00fablico actual exige una navegaci\u00f3n c\u00f3moda, intuitiva y personalizada. Por lo mismo, incluir funciones que faciliten la lectura es clave para aumentar la permanencia en la plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un mercado saturado de sitios informativos, la experiencia de usuarios en medios digitales marca la diferencia entre un lector casual y un suscriptor fiel. Las nuevas generaciones crecieron con plataformas que se adaptan a sus gustos mediante algoritmos complejos. Las redes sociales instalaron la idea de que cada usuario puede tener un espacio \u00fanico dentro de una misma aplicaci\u00f3n. Por lo tanto, los medios tradicionales deben replicar esa sensaci\u00f3n de cercan\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para un medio con la trayectoria de La Tercera, la meta actual consiste en construir una relaci\u00f3n m\u00e1s estrecha con su comunidad. Esto se logra mediante herramientas que hagan el contenido m\u00e1s accesible, r\u00e1pido y atractivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/observatorio-de-medios-digitales.jpg\" alt=\"medios digitales\" class=\"wp-image-348\" style=\"aspect-ratio:1.5000189014478509;width:350px;height:auto\" srcset=\"https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/observatorio-de-medios-digitales.jpg 750w, https:\/\/digital1s3.perdigital.cl\/sitio4\/wp-content\/uploads\/sites\/5\/2026\/07\/observatorio-de-medios-digitales-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, los medios digitales no solo compiten por la calidad de sus publicaciones. Tambi\u00e9n enfrentan el desaf\u00edo de ofrecer una gran experiencia de usuarios en medios digitales. La era digital cambi\u00f3 radicalmente la forma en que las personas se informan. Hoy, el \u00e9xito no depende \u00fanicamente de la informaci\u00f3n, sino de las herramientas [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,16,34],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","hentry","category-diseno-web","category-la-tercera","category-propuestas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo desaf\u00edo de la pagina web de La Tercera - La Tercera Contigo UDP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital1s3.perdigital.cl\/sitio4\/2026\/07\/09\/el-nuevo-desafio-de-la-pagina-web-de-la-tercera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo desaf\u00edo de la pagina web de La Tercera - La Tercera Contigo UDP\" \/>\n<meta property=\"og:description\" content=\"En la actualidad, los medios digitales no solo compiten por la calidad de sus publicaciones. 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