{"id":269,"date":"2026-06-18T11:20:58","date_gmt":"2026-06-18T14:20:58","guid":{"rendered":"https:\/\/digital1s3.perdigital.cl\/sitio4\/?p=269"},"modified":"2026-06-19T10:29:15","modified_gmt":"2026-06-19T13:29:15","slug":"evolucion-digital-de-la-tercera","status":"publish","type":"post","link":"https:\/\/digital1s3.perdigital.cl\/sitio4\/2026\/06\/18\/evolucion-digital-de-la-tercera\/","title":{"rendered":"Evoluci\u00f3n Digital de La Tercera"},"content":{"rendered":"\n

Esta nueva modalidad de informar nace por las necesidades del mundo moderno<\/em>. Esto cambia la forma de trabajar de la redacci\u00f3n period\u00edstica<\/strong>, la creaci\u00f3n de un \u00e1rea enfocada espec\u00edficamente en las audiencias y una suscripci\u00f3n digital.<\/p>\n\n\n\n

La evoluci\u00f3n<\/em> en la forma de trabajo tiene un objetivo claro: aumentar la calidad y expandir su audiencia. Para lograr esto el equipo se separa para realizar distintas actividades que permitan entregar contenido de calidad en todo momento y en varias plataformas. <\/p>\n\n\n\n

\u201cEsta nueva estructura es un cambio fundacional en\u00a0La Tercera<\/a>. M\u00e1s que ser digitales, significa que el periodismo de calidad ya no cabe en el papel. Debemos ser capaces de informar, interpretar y contextualizar las 24 horas a trav\u00e9s de las distintas plataformas y formatos\u201d<\/em>, dice Jos\u00e9 Luis Santa Mar\u00eda, director de\u00a0La Tercera.<\/p>\n\n\n\n

El medio busca estar m\u00e1s cerca de sus usuarios<\/strong> para saber como responden a sus propuestas. Como a la propuesta editorial que cuenta con Paula, Culto y MasDeco. Su misi\u00f3n no es solo informar, sino tambi\u00e9n entretener, emocionar y ser \u00fatil<\/em> para la audiencia. <\/p>\n\n\n\n

Para fortalecer el enfoque digital<\/strong>, la redacci\u00f3n reorganiz\u00f3 sus procesos, adelant\u00f3 la producci\u00f3n de contenidos, cre\u00f3 nuevas instancias de coordinaci\u00f3n e incorpor\u00f3 a nuevos profesionales. <\/p>\n\n\n\n

\"La
La Tercera Digital<\/figcaption><\/figure>\n\n\n\n

Nuestra propuesta como equipo se inspira un poco en los principios mencionados anteriormente, queremos acercarnos a la audiencia<\/strong> y no solo informar sino que tambi\u00e9n entretener y ser \u00fatil. Pero adem\u00e1s, queremos acercarnos a las personas mediante la web y en redes sociales como instagram<\/em>. Mantenernos activas para estar informando y ayudando constantemente a la gente. <\/p>\n\n\n\n

Para nosotras es importante no solo acercarnos a cierta parte de la audiencia, sino que darle acceso a todos sin tener que pagar costosas suscripciones. <\/p>\n\n\n\n

Queremos ocupar un lenguaje m\u00e1s cercano y menos formal, con el cual podamos aproximarnos a personas de todas las edades. Llamar su atenci\u00f3n mediante contenido din\u00e1mico y fomentar espacios donde se pueda opinar y ofrecer ideas. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Esta nueva modalidad de informar nace por las necesidades del mundo moderno. Esto cambia la forma de trabajar de la redacci\u00f3n period\u00edstica, la creaci\u00f3n de un \u00e1rea enfocada espec\u00edficamente en las audiencias y una suscripci\u00f3n digital. La evoluci\u00f3n en la forma de trabajo tiene un objetivo claro: aumentar la calidad y expandir su audiencia. Para […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,26,34,1],"tags":[57,56],"class_list":["post-269","post","type-post","status-publish","format-standard","hentry","category-la-tercera","category-medio-digital","category-propuestas","category-sin-categoria","tag-enfoque-digital","tag-evolucion"],"yoast_head":"\nEvoluci\u00f3n Digital de La Tercera - La Tercera Contigo UDP<\/title>\n<meta name=\"description\" content=\"En esta p\u00e1gina se encuentra informaci\u00f3n sobre las mejoras que busca hacer el medio digital de La Tercera y nuestras mejoras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital1s3.perdigital.cl\/sitio4\/2026\/06\/18\/evolucion-digital-de-la-tercera\/\" \/>\n<meta property=\"og:locale\" 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