{"id":63,"date":"2026-06-01T16:02:42","date_gmt":"2026-06-01T19:02:42","guid":{"rendered":"https:\/\/digital1s3.perdigital.cl\/sitio10\/?page_id=63"},"modified":"2026-06-01T16:02:46","modified_gmt":"2026-06-01T19:02:46","slug":"linea-editorial","status":"publish","type":"page","link":"https:\/\/digital1s3.perdigital.cl\/sitio10\/linea-editorial\/","title":{"rendered":"L\u00ednea editorial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nuestro proyecto tiene como prop\u00f3sito modificar los medios digitales del diario Las Ultimas Noticias, en la p\u00e1gina web y en sus redes sociales.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como Proyecto LUN tenemos el objetivo de ampliar el p\u00fablico del diario, lo cual vamos a hacer con dos propositos. Primero vamos a digitalizar completamente el medio, con la idea de que llegue a m\u00e1s audiencia y enfocar todos los recursos en el contenido. Luego, para que llegue a audiencias j\u00f3venes, lo vamos a complementar con la interacci\u00f3n en redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos a hacer publicaciones de la historia del medio, sus grandes hitos, el cambio editorial que planificamos hacer, planes para llegar a audiencias m\u00e1s j\u00f3venes y a\u00f1adir contenido que seg\u00fan el proyecto deber\u00eda estar en el diario, principalmente noticias nacionales llamativas, similares a los que publica actualmente el diario pero con una l\u00ednea editorial diferente. Algo que vamos a mantener de su enfoque actual es el uso de im\u00e1genes y su particular tipo de escritura informal, con la idea de no perder sus ra\u00edces ni el fruto de su \u00e9xito.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestro proyecto tiene como prop\u00f3sito modificar los medios digitales del diario Las Ultimas Noticias, en la p\u00e1gina web y en sus redes sociales.\u00a0 Como Proyecto LUN tenemos el objetivo de ampliar el p\u00fablico del diario, lo cual vamos a hacer con dos propositos. Primero vamos a digitalizar completamente el medio, con la idea de que [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u00ednea editorial - Proyecto.lun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital1s3.perdigital.cl\/sitio10\/linea-editorial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00ednea editorial - Proyecto.lun\" \/>\n<meta property=\"og:description\" content=\"Nuestro proyecto tiene como prop\u00f3sito modificar los medios digitales del diario Las Ultimas Noticias, en la p\u00e1gina web y en sus redes sociales.\u00a0 Como Proyecto LUN tenemos el objetivo de ampliar el p\u00fablico del diario, lo cual vamos a hacer con dos propositos. 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